Ideal SEO Strategy for Businesses

Date: 10-20-2021 / Youngdung Dhargyal

Small Business Promotion & Web Guru

Ideal SEO Strategy for Businesses

SEO takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months. At some point, you may see your results taper off, and then it may be a matter of maintaining results rather than growing them.

Don’t Stop Too Soon

Many businesses underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget I’ve seen companies get started the right way, but quit after 2 to 3 months and say “We just weren’t getting the results we needed to justify the cost.” This tells me they went into the exercise with unrealistic expectations. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Paying for just a few months of SEO is, in many cases, no better than throwing your money away. SEO is a long term marketing tactic, and shouldn’t be seen as a way to generate sales quickly. However, if you make the proper investment, and plan on being in it for the long haul, SEO is a marketing tactic with one of the best ROIs out there.

Here is how : The process

Month 1 - Research and discovery, website audit, keyword strategy, and planning. If research and discovery can be done quickly, then technical changes may start being made to the website within the first month. In other cases a thorough research and discovery phase can last more than one month.

Month 2 - Begin technical SEO work, that is, making modification to the website based on site audit results. In some cases the website needs to be overhauled, and this of itself can take months. Other SEO activities such as working on the link profile and building content can be done at the same time the overhaul is happening. If you find yourself in this overhaul situation, you’ll be doing “SEO” but you still won’t be seeing any results at all, since the changes being made will only start to have an impact once they’re finished.

Month 3 - We Start focusing on content creation. Blogging, FAQs, whitepapers, articles, expanded product and company information, etc. Ideally you would have started on this right after the strategy and planning, but often budgets restrict what can be done at once, and so a technical overhaul needs to come first. This being the case, you might start seeing some improvements in rankings by the end of this month. If those rankings are translating into leads or sales then even better, but you wouldn’t necessarily expect them yet.

Month 4 - Continued content creation, technical optimization of the website, and development of a healthy link profile (which may include cleaning up low quality links ).By this month you could expect to see a marked increase in rankings, traffic, and lead generation. It won’t be anywhere close to the improvements you should 12 months into your SEO efforts, but it should be significant enough that you know SEO is working.

Month 5 - By this month or perhaps earlier in the process you may have started incorporating social media management into your plan to amplify your content and increase direct traffic to your website. This can lead to a healthy, natural link profile, and of course generate leads in and of itself. You would continue with content creation and perhaps engage in some PR or media outreach. You should be seeing more and more traffic coming in from SEO at this point, and your leads should be growing as a result.

Month 6 - If your traffic has reached 5,000 visitors per month or more by this point, you could benefit from adding conversion rate optimization to your efforts to improve how the traffic you’re receiving converts into leads and/or sales. From this point on, your activities may be consistently focused on content creation and promoting that content, or you may be doing things that are more creative. The specific activities can vary greatly depending on what type of business you are and what kind of website you have.

As I wrote at the start, SEO takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time.

WXpert's Search Engine Optimization Process

Date: 09-13-2020 / Youngdung Dhargyal

Small Business Promotion & Web Guru

WXperts Search Engine Optimization Process
There is a structured process we employ for your SEO:

We begin with an SEO analysis of your website based which we prepare a suitable strategy. If your website is DEAD and garnering ZERO traffic, consider this an autopsy where we identify the problems that are prevalent. You leave us in charge of resuscitating your website and giving it a fresh lease of life.

Once the SEO plan is finalized, we formulate a keyword analysis report based on both our and the client's recommendations to identify the necessary keywords for the campaign.

We provide SEO updates regularly. These are periodic progress reports so that you understand the pace at which the campaign is moving.

We then prepare an initial traffic and ranking report which specifies the your website's rankings before any work is done. This presents the you with a understanding of where the website currently stands and helps you set goals for where you wants to take the website.

Our SEO Plan is an on-page optimization plan that outlines the changes which need to be made in the meta tags and content. This is the game plan that we will employ to transform the your website entirely so as to attract greater traffic.

Finally, we do an SEO progress review, which is a review of the work done during the course of the month, including keyword rankings, crawl errors, off-page optimization and a strategy for the next month.

NO Contract! If you need another enticing reason to get us onboard, we'll be happy to indulge you. Unlike other SEO companies which deem it mandatory to sign a minimum 6-month contract along with advance payment, we eschew the concept of contracts altogether. This means that if you hire us and don't see a marked difference in the performance of your website, you can terminate the work effective immediately and pay only for the month in which you've procured our services.


Business Survival Plan for COVID-19

Date: 09-04-2020 / Ashish Kapoor

Tech Entrepreneur, Web Guru & Investor #science #technology #innovation #telecom #internet #gadgets #lifesciences

Business Survival Plan for COVID-19
Less money? No hope? Don’t give up! Your business can survive!

Even if you have almost run out of money and are completely without hope, your business can almost certainly survive the COVID-19 crisis. Furthermore, you can emerge with a business that is stronger than the business you had before the crisis.

Most successful entrepreneurs have started small, woefully undercapitalized businesses and successfully navigated them through one crisis after the next. The most common and painful crisis is running out of cash. At times not only did they have no cash on hand, but they projected massive cash shortfalls in the months ahead. At other times their bank showed them the door and no other bank would lend them money either.

They’ve survived running out of money and so can you.

All too often it seemed like their business was finished. They were totally out of money and hopelessly in debt. And the future looked even worse. It seemed like there was no way out.

But time after time, they put together a plan and found a way to survive. For example, someone I know started a book publishing business in his basement apartment with just $1500 and took it through one crisis after the next, eventually growing and selling it for $40 million.

No matter how bleak things seem now, your business can survive. And you can create an even stronger business model at the same time. Here’s how to do it.

First, calm it down.

When the bleakest moment hits, you have to calm yourself down. For me, I’d first go for a walk. Then I’d remind myself that while running out of money was bad, it wasn’t as bad as let’s say getting hit by a truck. But sometimes I felt so shocked by quantum bad news – such as finding out that we would be out of cash reserves in 30 days with 2 years cycle left for new generation of products to come in the market, while keep a global operation on keel – that I would have to digest the news for a day before being able to work on a solution. Sometimes you can’t just dive into it.

You might be thinking how can I get calm when the crisis is threatening to end my business and throw my life into upheaval? You can’t expect to get totally calm. But you can get calm enough to start working on a new plan for your business.

Second, understand the key positive difference for you in this COVID-19 crisis.

Listen. This COVID-19 crisis really is different than any other. Everyone on the entire planet knows about it! And everyone is being impacted by it!

Usually, your business problem is YOUR business problem. But this business problem is the WORLD’S business problem.

Because it’s a global problem everyone understands what your problem is.

This crisis gives you a carte blanche to prfioritize your bills! It gives you a carte blanche for creditors to understand why you are not paying your bills.

This crisis in your business did not happen because you made a business mistake. This crisis did not happen because you were not prepared for a recession. This crisis happened because of a global pandemic that led governments forcing businesses all over to shut down and consumers to stay at home. It’s not your fault.

You can’t be expected to pay your bills normally when the government is shutting down both businesses and consumers.

People don’t expect you to run your business and pay your bills the way you usually do.

To be honest, from a legal perspective, you are taking on risk if you don’t pay your bills. During this crisis, there is nothing dishonorable or unethical about seeking deferment of payments where possible. It is possible that creditors could deny you full payment deferment but they also understand your position, as it is everyone’s position. Make arrangements with them to pay what you can, and what they can accept. Understand that in crisis Large companies tend to postpone payments to vendors to save cash as economic problems grow. In current situation no one wants legal action and actually, the legal action is not going to begin quickly, especially at this time.

But you do need a survival plan.

If you have some key employees you may decide to completely involve them in all steps of creating your survival plan. For me, during a total crisis, I tend to do most of the work in creating a survival plan on my own. Speed and making difficult wide-sweeping decisions quickly matters. I do whatever I have to do to find quiet time to get going on a plan. And I typically work on it deep into the night.

Then once I have a basic plan, I’ll go and present it to key employees, get their feedback and modify the plan. Rushed as I might feel to get a survival plan into action, I would try to listen patiently to feedback from key managers. My plan may change significantly after getting their feedback. And even if my plan doesn’t change much, it is important that the key employees felt that they had a “voice” and their opinions were “heard.”

If you have a really talented and highly involved team of employees you may instead decide to involve them completely during this process of creating a survival plan. This, of course, can get messy if even part of the discussion gets into even temporarily eliminating their positions. So think out this approach before you embark on it.

Forget how you ran the business yesterday. Today is a whole new ball game.

Whether you create a survival plan by yourself or with your team, there is a basic mindset that I recommend: “zero-based planning.” In other words, the past is past. Forget it. It’s not going to work now. Start with no assumptions. Start with a blank sheet of paper.

In other words, you are not going to think about maybe trimming the hours you are open or reducing your marketing costs or trimming your overhead.

Instead, you are going to redesign your business totally. And you are going to design it to survive during this tough time.

Don’t trim a little bit each week…make all your changes at once.

You don’t want to be in a situation where you slowly decide to trim a little this week and hope that this crisis will end really quickly. It’s not going to happen. This crisis is not going to end overnight. COVID-19 isn’t going to disappear instantly. And even when the worst of it ends, the economy is not going to bounce back like a rubber ball! That’s a fantasy! It’s going to take time to get back to a high spending, normal economy. So you don’t want to be in a situation where you cut a little this week. And then you go into crisis again next week and you cut a little more. And so on and so forth!

Instead, you want to redesign your business on a survivable basis right now. It will likely involve some painful decisions. Maybe you won’t be able to serve customers who can’t pay in advance. Maybe you will need to abandon a slow-moving product line. Maybe you will have to reduce your staff.

My experience has been that it is much better to do a complete redesign of your business as soon as possible, rather than make one incremental cut after the next. Later as you find your business is gaining strength you can consider adding back aspects of your business that you are cutting now.

Your Business Survival Plan During COVID-19
Your Business Survival Plan During COVID-19

#1. Strategy
A short one-page description of the temporary design of the business for the crisis period, with an emphasis on ensuring survival of the business.

#2. Cash Outflow Prioritization
A ranked list of which outflows are important as cashflow is available.

#3. New Budget
A new monthly budget for the crisis period.

#4. Projected Income Statements
Projected profit and loss statements for each month of the crisis period.

#5. Projected Balance Sheets
Projected balance sheets for each month of the crisis period.

#6. Projected Cash Flow
Projected cash flow for each month of the crisis period.

Working with your employees

Once you have your Survival Plan put together and discussed it with your key employees, it’s time to discuss the situation with the rest of your employees, if you have any.

First, you want to separately meet with any employees that you are dismissing, temporarily laying off, or reducing hours for. You want to meet with them in-person, one-to-one if possible. Then explain in a nice way your difficult situation and what it will mean for them. If you are dismissing them, then hopefully you will be able to offer some kind of severance pay or extend benefits for at least a short period of time. While you and or your key people may be very busy and distracted it is important to take time and energy to deliver this difficult news to employees as carefully as possible. For one, how you deliver the news will impact other employees who are not being dismissed. And for another, it’s just the right thing to do.

Re-assure your employees with an in-person meeting.

Then you want to pull together your remaining employees in an in-person group meeting. You want to assure them that you now have a carefully developed survival plan for your business during this difficult time of COVID-19. You especially want to assure them that you believe you will not have to make any future job cuts and that you believe that their continued employment at your firm should be safe.

Then you can outline any changes that your company is making. I would also recommend asking for everyone’s help in either increasing revenue or decreasing costs or both. I would even consider offering cash prizes for cost-cutting suggestions. And finally, I would field any questions that people might have. Additionally, I would offer to be available to discuss anything about these changes or the impact of COVID-19 on them or the workplace on a one-to-one basis.

Communicate with your customers.

You have to put yourself in your customers’ shoes and think about how they view your business now. Communicate with them how your business has changed. Communicate with them how you will handle things differently now. If you have any in-person contact with them or with products being delivered to them, emphasize steps you have to ensure their safety.

A Great Chance to Radically Improve Your Business Model
So how does my company emerge better from the crisis
So how does my company emerge better from the crisis?

A big crisis opens the doors for big changes and improvements.

The answer is that a crisis can open your mind and the mind of your employees to consider totally re-doing and improving your business model.

As Winston Churchill said, “Never let a good crisis go to waste.”

A good crisis is an awesome time to rethink some of the basic concepts and assumptions about your business. A crisis opens your mind to doing things in new ways and frankly just opening up one’s mind to new possibilities is one of the biggest stumbling blocks to radically improving the performance of a business.

Hence a crisis is a great time to re-examine your core business strategy.

In particular, I believe that the vast majority of businesses could radically improve their business performance if they just improved these three things.

The Three Big Things I Suggest You Take a Hard Look At

Just re-examining three things can send your business performance through the roof!

Three key things almost any business can do better:

#1 Clearly target identifiable markets

#2 Sharply differentiate products and services

#3 Communicate your value proposition in a “Unique Selling Proposition”

Doing each of these three things exceptionally well is extremely important for a well-run business.

Very very few businesses really do these things really well!

So why don’t businesses do these three things well? The problem is that most businesses think that they do. And maybe your business is the exception. Maybe you do all of these three things great.

But I’ll share a secret with you. I have run global businesses, turned around companies in distress, successfully started over a dozen businesses and created lot opportunity for my employees, customers and stakeholders. But here’s my secret…I have not always done these three things well. And in hindsight, if I had, I would have been even more successful.

Not doing these three things well is the #1 reason that businesses underperform. It’s the #1 reason that so many businesses suffer from low-profit margins, slow growth, and weak financial performance. And it’s likely the #1 reason small businesses fail.

Let’s take a quick look at these crucial three factors for business success:

#1 Clearly target identifiable markets

First, you need to have one or more clearly identifiable target markets. You want to design your business to do an excellent job of serving these markets. Try to harness internet to the maximum in reaching these markets. The current crisis has proven the inviolability of having an online presence for a business. Humanity to keep going even as most countries shut down, as internet enabled that.

#2 Sharply differentiate products and services

Second, your business needs to be “differentiated.” You are unique and your products and services need to be unique to. They need to offer something special that your competitors do not. Something that really matters to your customers.

#3 Communicate your value proposition in a “Unique Selling Proposition”

Third, you need a powerful unique selling proposition. A phrase or sentence that neatly explains why a customer should do business with you and not your competitor? Again harness technology and digital marketplace to enhance that USP!

Excelling in these three dimensions alone can create a very successful business model. And there is no time better than a massive crisis to re-evaluate your whole business concept and make sure that it is strong as it can possibly be.

It might seem grim now, but your business can survive!

So no matter how grim the situation seems for your business now, get a powerful Survival Plan in place that will ensure that your business not only thrives but is stronger than ever before.

Top Digital Marketing Ideas To Consider During The Coronavirus

Date: 08-14-2020 / Ashish Kapoor

Tech Entrepreneur, Web Guru & Investor #science #technology #innovation #telecom #internet #gadgets #lifesciences

Top Digital Marketing Ideas To Consider During The Coronavirus
1. Connect With Your Customers on Social Media During a Critical Moment

We’re all dealing with the impact the coronavirus outbreak has had on our lives whether you’ve tested positive or not. We’re all taking precautions. We’re locked in our homes and our kids aren’t in school. We can’t visit our friends. We can’t eat at our favorite restaurants or go out to the movies. Sure, all minor conveniences but jarring nonetheless. This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive — and not too salesy or pushy — but it’s a great opportunity for your brand to stand out during a difficult time. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation.

Also, use your business to contribute to area food banks or assist the elderly with their grocery shopping. And promote your good deeds with social media marketing to help build your brand.

2. Make Sure Your Business Can Be Found Online

In case you haven’t noticed, more people are online right now than in their cars or walking the sidewalks. Search traffic has increased significantly over the past week and will continue to climb as we hunker down. We’re all glued to our computers and phones looking for updates within our community. We’re also looking for entertainment and ways to pass the time. For many, that includes shopping online.

Anything online right now will be consumed more than ever before. This is not the time to be hidden online. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found. This is not a time for a business to go into a shell and poke out your head every few days to see if the sun has come out.

3. Pay-Per-Click (PPC) Advertising is a Smart Move Right Now

With more people at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage. Oh, and it’s a great chance to save some money within your digital marketing budget. On average, cost-per-clicks have decreased by 6 percent across all verticals since last week and CPC is likely to continue to decrease in the coming week, reducing the amount of money an advertiser pays a publisher for every ad click. That gives your business another opportunity to scoop up that lost market share from others pulling back during this time.

4. Stay Ahead or Jump In Front of Your Competition

SEO helps your business increase organic traffic to your website and move past your competition. You want to be on the front page of the Google SERPs — and at the top of the list — so that when your customers search for certain keywords you’re the company they end up calling. To climb to the top of the SERPs takes time and strategic optimization strategies. If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and your freefall could cost your business thousands of dollars in lost revenue.

What you don’t want to do is halt an SEO campaign. That can be a critical mistake for your business. Your leads and revenue will suffer. But if others choose to pull back on SEO, it’s also a perfect time for your business to push even harder to surpass your competitors.
5. Prepare Your Business For the Bounce-Back Surge

As we noted earlier, the coronavirus outbreak should fade (just as it has in China) after a few months. That’s when normalcy returns and consumers’ spending habits stabilize. You have to remember that SEO is more of a long-term strategy. What you do today for your SEO campaign will affect your organic search traffic two months from now. Pausing your SEO campaign now could have a detrimental impact on your revenue potential two months from now when the coronavirus starts to become a distant memory.

6. Unique Circumstances Provide Opportunities for a Special Offer

During this uncertain time period, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to save money during a time of unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. You can push out your special offers through pay-per-click (PPC) advertising and social media.

7. Local SEO is now More Relevant; So Are Your Online Reviews

We’ve all reduced our travel and are staying close to home. In the rare times when we do leave our house, we’re looking for nearby destinations for services and supplies. So you want to make sure your business is using local SEO strategies to optimize your website for “near me” searches. You want customers in your geo region to be able to easily find you online so they turn to you first. At a time when we’re all looking for more convenience, this gives your business a chance to provide assistance during a critical time for families.

Another way to boost your local SEO during this time is to not forget about the importance of adding positive reviews. During the coronavirus, online reputation management is as important as ever because this is a great time to really connect with your target audience during a chaotic time. To provide the right service or product for people during a stressful time like this — when they need it most during this COVID-19 pandemic — is likely to be rewarded with a glowing review.

Even though Google My Business (GMB) has temporarily suspended publishing online reviews, you should still push to get reviews submitted so they publish when GMB returns to normal.

Companies have a tremendous opportunity to improve their Google review profile during this time of crisis. Many businesses will not add reviews because of closures and lack of attention, so some companies can create a competitive advantage with a proactive approach.
8. Use this Down Time to Finish Your Digital To-Do Lists

Now that you’re not commuting to the office or taking in-person meetings, your schedule has likely freed up some time for you. Those marketing items that may have fallen through the cracks and been overlooked can now be addressed.

Perhaps your website needs a fresh look with a redesign. Wxperts’ website design professionals can overhaul your website in two months all while working remotely. This is also a great time to have a conversion rate optimization specialist perform a CRO audit of your website to ensure your call-to-actions (CTAs) are turning leads into customers. Also, it’s an ideal time to do an SEO audit of your website to ensure you’re maximizing your optimization strategies.

This is a perfect time for self-improvement. Use your newfound spare time to work on your SEO presence, like cleaning the house on a snow day.

Also, once you’ve survived the coronavirus shutdown of your company, you’ll need to ramp up your digital marketing efforts to jumpstart your business to make up for the lost time.

Five Ideas that Can Spur Your Company's Growth

Date: 07-27-2020 / Ashish Kapoor

Tech Entrepreneur, Web Guru & Investor #science #technology #innovation #telecom #internet #gadgets #lifesciences

Five Ideas that Can Spur Your Company's Growth

In addition to a human tragedy of epic proportions, Covid-19 has proven to be a a huge business challenge and -- for some -- a growth accelerant. The outcome all depends on how you orient yourself to what I call external trends.

Below I have listed 5 ways on how to fight complacency -- particularly in regard to external trends -- could help leaders trying to decide how best to position their companies to capture the growth opportunities and avoid the threats presented by Covid-19.

1. Sustain intellectual humility.

The most fundamental element of a company’s strategic mindset is the realization that a leader should not assume that what worked for a company in the past will continue to work in the future. Unless a leader looks at every day with a fresh mind the company will begin to fail.

What should business leaders do about this? First up is to admit how they are feeling about the Covid-19 -- namely, admit they are afraid, feeling pressure to come up with solutions, and that they have no roadmap on the right way to respond.

After that, leaders should make a list of all the key questions for which they lack answers and form a team of experts to investigate the answers and come up with options.

2. Obsess over customers.

A leader's primary focus on adapting the company to changing customer expectations - rather than being on the cutting edge of technology or obsessing over competitors.

The reason customer focus is so important is that we see customers as a source of corporate vitality because they are "always beautifully, wonderfully dissatisfied...they always want something better."

An essential process for a company with a right mindset is to keep trying new things. That means companies should "experiment patiently, accept failures, plant seeds, protect saplings, and double down when [they] see customer delight."

Leaders should focus their experiments on how to delight customers coping with the Covid-19 pandemic.

3. Fight bureaucracy.

If your company has been around for long enough, it has developed processes and routines that may have had a useful purpose when the company was started.

But if those processes are keeping your company from finding and capitalizing on new opportunities -- especially the ones created by how customers are changing their lifestyle to respond to the pandemic -- then find out what's wrong with the current processes and make them better.

4. Embrace external trends.

Leaders should position their companies to turn strong trends outside the company into tailwinds that propel a company's growth.

From Windows by Microsoft to Alexa & Autonomous Drone Delivery by Amazon. A vast majority of brilliant innovations embrace external trends and then perfect their adaption.

Covid-19 is the latest such external trend. To turn it into a tailwind, position your company to offer customers an irresistible value in a world where people are staying socially distant.

5. Make high quality decisions quickly.

Decisions are the primary product of senior leaders. Make good decisions quickly -- with 70% of the information they need -- and then learn and improve on those decisions after executing the decision and getting feedback from customers.

While you may not have clear answers to how your firm can compete during the pandemic, you should use your knowledge of your customers evolving needs to focus your brainstorming process. Try out the ideas that top your list, get feedback, build on what works and fix what doesn't.

Tips for small businesses to stay connected, afloat during coronavirus shutdown

Date: 04-16-2020 / Ashish Kapoor

Tech Entrepreneur, Web Guru & Investor #science #technology #innovation #telecom #internet #gadgets #lifesciences


The unprecedented public health shutdown due to coronavirus is posing serious challenges to small businesses, which in many cases have been forced to cease normal operations, but thinking outside the box can help them survive.

Small business owners regardless of whether they’re providing goods or services can find ways to weather current and future hardships and uncertainty. Right now, I think the most important thing for small businesses is to communicate with your customers, and think about how you can take your offerings to digital platforms.

Small businesses should consider flexing, to stay connected with their customers now, and to help retain the customer until the coronavirus restrictions have passed. Not everything can be monetised in the same way, small businesses could minimize losses by providing a digital offering.

The tweaks can work, regardless of the type of business. A variation in services provided, to comply with public health mandates or guidance, can help a small business endure. If you’re a coffee shop, don’t think about how you sell lattes and hand them to people in person. Think how can you offload your inventory and sell bags of coffee, or how can you deliver coffee and make that handoff in a safe way?

Wxperts is helping businesses mitigate the effects of the outbreak. We've seen a dramatic shift in how communities are responding to the coronavirus. In this pandemic, our services for small businesses such as, but not limited too, Restaurants, Hotels & Motels, Food Delivering Business, Auto Sales, Auto Repair, Appliance Repair, Building Contractors, Online Retail, Pet Grooming, Personal Care, Event Planning..., are helping these businesses tide over this unprecedented crisis by setting up and managing their web presence while they continue to focus on their business and customers.

We are offering free websites for smalls businesses impacted by Coronavirus. Call our web specialists on (855) 469-6368 to get your business website set up for free. We have even discounted the annual hosting and maintenance charges by 50%, plus include free updates and unlimited changes to your website within that cost.

Disabling an online business website due to coronavirus should be a last resort

Google says doing so could hurt long-term search rankings

Date: 04-15-2020 / Ashish Kapoor

Tech Entrepreneur, Web Guru & Investor #science #technology #innovation #telecom #internet #gadgets #lifesciences

Google has issued a set of guidelines and a helpful FAQ to website owners to try and minimize the damage being done by worldwide shutdowns, both online and off, over the coronavirus pandemic.

They say the most important advice it can give is to avoid disabling a website altogether, so long as it’s feasible to continue paying the hosting fees. Wxperts is offering support to customers concerned they won’t be able to maintain websites adversely affected by the shutdowns.

But Google says disabling a site may harm its search rankings when it is brought back online.

Disabling an online business website due to coronavirus should be a last resort

“If your situation is temporary and you plan to reopen your online business, we recommend keeping your site online and limiting the functionality,” writes John Mueller, Google’s senior webmaster trends analyst. “For example, you might mark items as out of stock, or restrict the cart and checkout process. This is the recommended approach since it minimizes any negative effects on your site’s presence in Search. People can still find your products, read reviews, or add wishlists so they can purchase at a later time.”

Mueller says disabling a site should be a last resort. “This is an extreme measure that should only be taken for a very short period of time (a few days at most), as it will otherwise have significant effects on the website in Search, even when implemented properly,” he explains. “That’s why it’s highly recommended to only limit your site’s functionality instead. Keep in mind that your customers may also want to find information about your products, your services, and your company, even if you’re not selling anything right now.”

If it does need to be done, however, there are measures to limit the long-lasting damage it could to do to the site’s broader visibility:

If you need to urgently disable the site for 1-2 days, then return an informational error page with a 503 HTTP result code instead of all content. Make sure to follow the best practices for disabling a site.

If you need to disable the site for a longer time, then provide an indexable homepage as a placeholder for users to find in Search by using the 200 HTTP status code.

If you quickly need to hide your site in Search while you consider the options, you can temporarily remove it from Search.

There’s also an FAQ at the bottom of the page with other useful information, like what happens if you disable a site for only a few weeks and how to handle inventory if you’re operating an e-commerce operation.

Business growth needs to be inclusive for it to be sustainable

Date: 03-15-2020 / Ashish Kapoor

Tech Entrepreneur, Web Guru & Investor #science #technology #innovation #telecom #internet #gadgets #lifesciences


The global business playbook is broken. There is a difference between creating true wealth and making just profits. But companies have forgotten that, and successful CEOs are ruthlessly driving for better incentives and breaks from those their companies serve or engage with. Instead they should be investing to make the opportunities inclusive.

Businesses have to be constantly thinking about communities. Communities formed of customers, employees, shareholders and vendors. If we grow with our communities then there is sustainable organizational wealth being created. This is the primary objective behind our new initiatives to engage technologies like Artificial Intelligence to enhance digital marketing for our customers.

Small business can truly benefit from higher visibility to their markets. They need an equalizing power to bring them at par with huge companies spending millions to flood the digital space with their products, services and brands.

Our AI Digital Marketing Platform does just that, it is truly supercharging our community with ever increasing efficiency. Though it is early days but this amazing business tool is already bringing increasing sales to our customers. Delivering a real bang for every dollar, pound or euro they spend.