Have you ever wondered where the phrase, “Content is King” stemmed from? It comes from an essay penned by Bill Gates in January 1996 titled “Content is King”. Published on the Microsoft website, it highlights the importance of content on the internet. The significance of content has increased manifold in today’s day and age. Starting from Bill Gates’ thought, we shall further explore the various reasons why quality content is essential to digital marketing.

“Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting” - Bill Gates. What was envisioned by Bill Gates then is what has gained momentum today.

What is Content?

When we speak of content, we mean all the information on the internet. It can be in text, pictures, videos, or any other interactive element. Content provides a host of opportunities for business owners to explain their product, highlight its importance, and eventually sell it.

This is because the content is engaging, up-to-date, and rewarding. You will only have someone investing in your service if you give worthwhile content that is informative, interesting, and compelling.

Read on to learn more about the importance of content writing for digital marketing in 2024.

Here is how : The process

Content Gives Value to Your Website A website comprises coded language, domain, hosting, and an SSL certificate as requisites. Simply buying a domain name and coding a website is not enough, you have to fill it with interactive elements that make a potential customer land on your website and interact with the services offered.

What makes your website unique is unique content that explains the nature of your business, industry, employees, and services. Whether you have a retail website or work in a lead-based industry, content will help you earn customers by bringing them to your pages. Content writing is ranked as the top method for growing a business and bringing the targeted audience to the site.

Content Informs Your Audience Your website is a reflection of everything your company has to offer. It shows that you are a trustworthy source because of the information you put about your business, the explanation of various services, service areas you cater to, FAQs, addresses, remediation policies, etc. There are a number of pages that make your website complete. These include :

• Home Page
• About Us
• Dedicated Pages for Multiple Different Services
• Dedicated Pages for Multiple Service Areas
• Blog Posts
• Gallery
• Testimonials
• Contact Us
• Book Now
• Policy Page

The nature and number of web pages depend on the type of website and the needs of the customer.

Content Ranks on Search Engines There are many search engines like Google, Yahoo, Bing, etc that people opt for when they are looking for something. Google is the world’s biggest search engine with over 8.5 billion searches a day. When there are so many queries taking place daily, you can rest assured that your business also invites questions in your area. The key to diverting these queries to your website is to write content that will bring in potential customers.

This is done by a dedicated content writer who starts by researching keywords according to the business. Even if a paragraph is to be written for your website, it will have keywords that give rise to qualified content. This content then enables optimization for search engines. Here comes the digital marketing team for search engine optimization (SEO).

Content Marketing and CTA The backbone of content marketing is the call-to-action button at the end of the listed services. Your content writer will structure the home page, about us page, or blog postings in such a way that the prospective customer is bound to take action. It can either be in the form of :

• Contact Us Now
• Buy Now
• Add to Cart
• Book Now
• Get a Free Quote
• Get Started

Once this is sorted, you should put individual pages up for indexing because this will make Google read, scan, and approve your content relatively quickly. Once this is done, your website will appear in the search results. Keep brainstorming and adding fresh content to your website for better results.

Content is the Foundation of the Digital Marketing Industry It is the truth that the digital marketing industry relies heavily on content marketing. If you want to run search engine optimization (SEO) on your website and make it appear on the first search page of Google, you will need content for it. It is the well-thought-out keyword-driven content that makes traffic land on your website, either through the search bar, the ads you run, metatags, metadata, or social media. Meta tags refer to the snippets of text in the HTML code of the webpage that help search engines understand what the page is about. It includes information about the page title, keywords, and character set. Meta description is the summary of the web page’s content on the search engine results which makes the user get a preview of what the user can expect.

Content is also shareable so it creates a link between the different social media accounts, google listings, aggregator content, etc. Depending on your comfort and the kind of engagement you want, you can choose from the following:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
• Snapchat

Content Earns Links from Other Websites A big advantage of content writing is the on-page and off-page SEO it enables you to do. You can make different links between pages, and blogs on your website or with websites of high authority. When you are linked to websites of higher authority, Google will trust your website more and will eventually give you more visibility in search results. Your digital marketing experts will guide you more on this and suggest the best techniques for the same. Learn more about on-page and off-page SEO and the benefits they have to offer.

Content Does Not Have a Shelf-Life Yes, you read it right. Once you put dedicated content on the website, it will keep bringing you results. Content never gets old and will attract traffic year after year. For example, if you write a blog post about the multiple benefits of solo traveling on a travel and tours company, it will stay relevant for years to come because this is an unchanging trend. In the same way, the history of Mexican cuisine on the blog page of Mexican restaurants will bring traffic to your website.

Wxperts is Your Premier Content Marketing Company At Wxperts, we offer a host of digital marketing services that revolve around content marketing. This is just a glimpse of the multiple benefits of content writing and the impact it can have on your website.

Become a part of our huge family of content marketers for whom we combine cutting-edge solutions, the latest technology, algorithms, innovative ideas, and other marketing strategies. We will do the same for you now and make your business grow by leaps and bounds.

Contact us now to create a content strategy, especially for your business!