In today’s digital age, if your business is not on social media, you might as well be invisible. No, this is not a hyperbole. It is the truth of the time with over 4.8 billion people using social media. This accounts for 59.9% of the global population and 92.7% of all internet users.

Ryan Lily, a leading entrepreneur rightly said, “Social media is not just a spoke on the wheel of marketing. It has become the way entire bicycles are made.”

Traditionally social media was considered a part of the marketer’s toolkit, along with print advertising, email marketing, and public relations. However, now it has transitioned from being a part of the sales strategy to being foundational. Social media has become the structure around which modern marketing strategies are built.

At Wxperts, we understand the need to move forward with digital advancements and thus curate personalized social media strategies for businesses. Your social media strategy can flourish your brand like none other. Even with economic restraints weighing down on businesses, executives make it a point to allocate funds for social media - and for all the right reasons. Consumers spend a lot of time scrolling and this makes it easy to influence their decisions, from stumbling upon a product to buying it and discovering a service to availing of it.

The Role of Social Media Marketing (SMM) in Business Success

It is a fact that most well-known brands, medium businesses, and start-ups, all make use of social media to establish an online presence and connect with their customer base. 77% of businesses use social media to connect with their customers, and 41% of them also use it to drive revenue.

Boost Online Presence and Brand Visibility: Imagine you have a beautiful shop set up in the neighborhood selling exquisite pieces. Now, you may have your local members visiting you, but what about so many others? You can’t run a successful business with just a few people engaging with you. Social media puts your service on the map and gives it a virtual store. Your social media handles, whether on Facebook, Instagram, or X, become the face of your business, and act like a shop and a salesperson, both. People can visit your pages, interact with the valuable content, and make decisions accordingly.

Boost Online Presence and Brand Visibility: Imagine you have a beautiful shop set up in the neighborhood selling exquisite pieces. Now, you may have your local members visiting you, but what about so many others? You can’t run a successful business with just a few people engaging with you. Social media puts your service on the map and gives it a virtual store. Your social media handles, whether on Facebook, Instagram, or X, become the face of your business, and act like a shop and a salesperson, both. People can visit your pages, interact with the valuable content, and make decisions accordingly.

Build Brand Reputation and Loyalty: Social media takes you a step forward in interacting with your customers and curating a relationship with them. It plays an important role in building brand reputation which is crucial in today’s age with multiple same-nature businesses coming up. Whenever a potential customer is skeptical about your brand, they can tune into your social media account and create authentic lasting connections. With real-time content, infographics, and testimonials on the page, there comes a sense of security.

Analyze Competitors and Brand Reach: A plus point of social media is that you will not require additional apps or trackers to check your online presence. There are detailed analytical reports published by the apps that will enable you to check the impact of your business, the number of interactions, time spent by consumers, clicks, leads, shares, and sales. Data can be interpreted in the form of graphs, and pie charts, enabling you to have automated competitor analysis reports as well.

Understand Customer Preferences Better: You can modify your business strategy with regular details about customer behavior online. Social media allows you to strategize a customer-centric approach based on the type of content they are consuming. When you have this in place, you can keep adding the type of content that reaches your customers better and thus sells better.

Engage Directly With Your Audience: In the bygone era, you could engage with your audience only if they visited your store. However, with social media taking center stage now, you will not have to worry about that. Engagement becomes a continuous phenomenon with the content posted on the pages doing their magic. Your business will not be a faceless entity now. You can connect with your customers in the following ways:

• Create Interactive Content
• Post Short Videos, Reels, and Infographics
• Run Polls and Surveys
• Respond to Comments
• Answer Questions in Real Time
• Like and Share User Content
• Host Q&A Sessions
• Feature User Reviews, Photographs and Testimonials
• Offer Exclusive Deals or Sneak Peeks

Cost-Effective Marketing: With social media marketing becoming highly accessible, you do not have to worry about traditional advertising methods like newspapers, billboards, TV ads, etc. They are exorbitant, time-consuming and despite that, may not even yield results. What you need to do is target the device in everyone’s hands, the mobile phone, and use it to your advantage.

Social media ads are not only affordable but also highly targeted. There are multiple filters available while choosing the people you want your ad to reach. These include location, age, interests, time spent on social media, occupation, type of phone used, and many other intricate details. This means you are not wasting money showing your ads to people who will not be interested in the particular product or service. Every dollar you spend then brings profitable results.

Drive Traffic to Your Website: Yes, you read that right. If you have already invested in a website but have not been getting the desired response, we have got you covered. Your website is your digital storefront, and your social media handle is the alley that leads to it. Think about what your audience would like to see and curate relevant content. This content is then linked to your website in the following ways:

• Share Links to Blog Posts
• Top Tips and How-to-Guides
• Customer Reviews
• Announcements
• Industry Insights
• A Day in the Life of the Owner
• FAQs
• Hashtag Campaigns and Giveaways

The catch is that all of them will have a call to action (CTA) button that will ultimately lead the customers to your website.

Enhance SEO Results: Search engine optimization depends on your brand's credibility, authority, and visibility. With social media accounts taking over these aspects, search engines begin to trust your website more, and thus ranking improves. There is an increase in online presence, and visibility of content, that leads to more shares, mentions, and backlinks, all contributing to enhanced SEO results.

Generate Leads and Boost Sales: The ultimate goal of any advertising campaign and marketing strategy is to boost sales. Social media helps you do that with ease and minimal effort. There are various features like organic search, paid ads, and directing messaging that can turn your social media platforms into sales channels. Not only this, you make a direct connection with your audience which results in a valuable long-standing relationship.

Social Media Marketing with Wxperts: Wxperts is renowned for moving forward with changing times, updating its marketing strategies, and springing only the most effective ways for its customers. We understand that social media is the connecting point for most people in the world today, and thus cater to it with dedication and expertise. Our skilled team of marketers, video editors, and content writers will tailor a foolproof strategy just for you. Come to us with the goal you have in mind and we will build the stepping stones for it. Unveil the unstoppable power of social media now.